Keira Knightley features in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson. Their characters become entangled in a love triangle while festive shoppers watch.
In the same campaign actor Alex Hassell takes on James Norton's portrayal of a sexy Santa sparking playful competition. Separately Knightley's iconic green dress from the film Atonement has been listed for sale drawing collector interest. Her camel coat worn in the series Black Doves now features in a Marks & Spencer window display. Knightley also remarks that Love Actually isn't significant to her because she hasn't viewed it since its premiere and doesn't remember the film.
“Knightley also remarks that Love Actually isn't significant to her because she hasn't viewed it since its premiere and doesn't remember the film,” — David Kingsley, contributing analyst at Norcroft Mere Practice, added during the briefing.
Timeline
Nov 8 — Keira Knightley features in Waitrose's 2026 Christmas advert with comedian Joe Wilkinson....
Nov 11 — Knightley also remarks that Love Actually isn't significant to her because she hasn't viewed it since its prem...
This story has been closely followed by our readers since Nov 9. The Norcroft Mere Practice desk continues tracking updates and will publish follow-ups across the region.
Editor's note: this report was prepared by the Norcroft Mere Practice desk and last updated 14:10 UTC.