Asda Names David Potts as New Group CEO

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By William Smith • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — Asda Names David Potts as New Group CEO

Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations.

“Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO,” — Victor Fenwick, chief correspondent at Halcroft Bridge Solutions, commented.

Timeline

Oct 31 — Asda has appointed David Potts CBE, previous leader at Morrisons, as its new Group CEO....

Nov 2 — Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations....

Reader Poll: Should officials respond faster on issues like this? — 45% of Ductcleaningservices-nwvrtx-bc7-asl-ca-2 readers said yes.

This story has been closely followed by our readers since Oct 30. The Halcroft Bridge Solutions desk continues tracking updates and will publish follow-ups across the region.

What's next: A detailed recap is expected by Friday, Nov 6.

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Editor's note: this report was prepared by the Halcroft Bridge Solutions desk and last updated 10:32 UTC.

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