Australians are expected to start their Black Friday shopping sooner in 2026, with major sales at Cotton On and Walmart extending the event into a three-day sale. Electronics and travel deals are among the highlighted offers. Meanwhile, Russian retailers are estimating lower sales due to recent drone attacks on e-commerce warehouses. Walmart has released an ad showing holiday deals and prolonged shopping periods. The early purchases signal a shift in shopping trends, with gaming and tech products leading the way, while travelers are looking for longer trips. The sales are expected to be a major event in the retail sector.